On May 24, 2023, Christine Meßmer, LL.M. and Christian Leuchter (specialist attorney for banking and capital markets law) from WR Legal will present their workshop “Brands & Licenses” as part of the START UP Week.
The event will address all issues related to IP law, e-commerce and regulatory requirements for payment services.
The first part of the event will explain how to protect a startup’s brand, why choosing a strong mark and protecting one’s brand early on is important for the company, and how to achieve these goals. Furthermore, the most important pitfalls in trademark registration are pointed out – and additionally explained how they can be avoided.
In the second part of the workshop, an overview of the regulatory requirements for the use of payment services is given and a distinction from “normal” e-commerce stores is clarified: When is a permit required? What measures are required?
The aim of the workshop is to find solutions to two typical hurdles when setting up e-commerce platforms.
e-commerce platforms: Markets and licenses. The focus will be on legal and regulatory requirements and pitfalls when registering a trademark and operating an online store, in order to create a legally secure basis for the success of a startup.